Sayat Ozcan

Copywriter & Creative Strategist

ideas that click and stick

What’s Back Starter Pack — A social-first concept using the “starter pack” format to reframe poppi as soda you can feel good about again. Culture is cycling back—cassette tapes, baggy denim, throwback hairstyles. This concept positions poppi not as

What’s Back Starter Pack — A social-first concept using the “starter pack” format to reframe poppi as soda you can feel good about again. Culture is cycling back—cassette tapes, baggy denim, throwback hairstyles. This concept positions poppi not as a “better-for-you alternative,” but as soda you can enjoy without the guilt. Built for saves and shares.

Poppi x Spider-Man — Web Berry — Using a cultural icon to turn a flavor into a moment. Spider-Man is instantly recognizable—just like a great flavor should be. This concept merges poppi’s visual identity with Spider-Man’s world, creating a bold, cit

Poppi x Spider-Man — Web Berry — Using a cultural icon to turn a flavor into a moment. Spider-Man is instantly recognizable—just like a great flavor should be. This concept merges poppi’s visual identity with Spider-Man’s world, creating a bold, city-scale execution that stops people in their tracks. A simple crossover designed to feel obvious in hindsight.

popp-E Energy — A concept reimagining energy drinks through poppi’s lighter, feel-good lens. Your old energy drink could never. This concept reframes a crash-and-burn category through poppi’s tone—bright, social, and actually enjoyable. Energy yo

popp-E Energy — A concept reimagining energy drinks through poppi’s lighter, feel-good lens. Your old energy drink could never. This concept reframes a crash-and-burn category through poppi’s tone—bright, social, and actually enjoyable. Energy you want, not just rely on.

Taco Bell — Tacoachella — Turning menu fandom into a full-blown cultural festival. A social-first campaign designed to live across Coachella season, spanning IRL and digital touchpoints.

Taco Bell — Tacoachella — Turning menu fandom into a full-blown cultural festival. A social-first campaign designed to live across Coachella season, spanning IRL and digital touchpoints.

Partake — Ready for Partake-off — The snack you reach for when everything else on the road isn’t a great option. Travel and healthy eating don’t usually go together. This concept reframes Partake as the easy, better option when you’re on the move. C

Partake — Ready for Partake-off — The snack you reach for when everything else on the road isn’t a great option. Travel and healthy eating don’t usually go together. This concept reframes Partake as the easy, better option when you’re on the move. Clean, simple, and immediately understood.

OLIPOP x Ghostbusters — Citrus Phantom — Reviving a cult-favorite soda through a modern, better-for-you lens. Few drinks are as culturally sticky as Ecto Cooler. This concept brings it back as “Citrus Phantom,” blending OLIPOP’s functional benefits

OLIPOP x Ghostbusters — Citrus Phantom — Reviving a cult-favorite soda through a modern, better-for-you lens. Few drinks are as culturally sticky as Ecto Cooler. This concept brings it back as “Citrus Phantom,” blending OLIPOP’s functional benefits with a nostalgic IP that already lives in people’s memory. The result is instantly recognizable—and instantly cravable.

MALK Ice Cream — “Ice. Clean.” — Extending the brand's minimalist, ingredient-first philosophy into the ice cream aisle. MALK is built on simplicity and transparency—few ingredients, nothing unnecessary. This concept translates that philosophy into

MALK Ice Cream — “Ice. Clean.” — Extending the brand's minimalist, ingredient-first philosophy into the ice cream aisle. MALK is built on simplicity and transparency—few ingredients, nothing unnecessary. This concept translates that philosophy into a frozen dessert, stripping away excess and letting the product speak. The result is a line that feels as clean and intentional as the original milk.

UNREAL — BUnreal — A playful twist on Easter candy that makes the product and the punchline the same thing. UNREAL is about reimagining familiar treats with better ingredients. This concept leans into that idea with a simple visual pun—“BUnreal”—tur

UNREAL — BUnreal — A playful twist on Easter candy that makes the product and the punchline the same thing. UNREAL is about reimagining familiar treats with better ingredients. This concept leans into that idea with a simple visual pun—“BUnreal”—turning a seasonal product into a brand moment. Bright, minimal, and instantly readable, it lets the idea land in a single glance.

About

TV casting producer turned creative strategist and copywriter. 8+ years on Shark Tank taught me what actually grabs attention—and what doesn’t. I like connecting references and finding ideas that click. I’m more interested in what actually lands than what’s trending. Outside of work: fashion, wellness, and the Boston Celtics.

ozcansy@gmail.com